Posts tagged "tech"

2 posts
Silhouette of a woman on stage with arms outstretched in a confident pose, backlit by golden and blue stage lights with a blurred audience in the background.

Before you present: 7 critical checks for tech speakers

| In General
| 7 minute read

February 1998. Munich. Sun Microsystems. My first customer presentation. I stood in front of a roomful of IT professionals with a marketing deck about our “newest, better workgroup server.” I hadn’t rehearsed beyond flipping through the slides a couple of times. I didn’t know who these people were o…

A surreal artistic illustration showing three people in business attire walking across a large, colorful DNA double helix structure that serves as a bridge through a cloudy sky. The DNA strand displays vibrant rainbow colors including pink, orange, blue, and purple. Below, a small figure with an umbrella appears to be falling through the clouds. The scene has a dreamy, fantastical quality with soft pastel clouds in the background.

The 30-year-old trust formula that still runs the world

| In General
| 10 minute read

“To me, you’re not just Systems Engineers—you are Speaking Engineers. I’ve got plenty of engineers working on great products. However, I need you to speak to customers and earn their trust in our technology.” That was Scott McNealy, CEO of Sun Microsystems, talking to a room full of technical profes…