Engineered Systems

While most customers immediately understand how the magic of Oracle’s Hybrid Columnar Compression, intelligent storage servers and flash memory make Exadata uniquely powerful against home-grown database systems, some people think that Exalogic is nothing more than a bunch of x86 servers, a storage appliance and an InfiniBand (IB) network, built into a single rack.

After all, isn’t this exactly what the High Performance Computing (HPC) world has been doing for decades?

On the surface, this may be true. And some people tried exactly that: They tried to put together their own version of Exalogic, but then they discover there’s a lot more to building a system than buying hardware and assembling it together. IT is not Ikea.

Why is that so? Could it be there’s more going on behind the scenes than merely putting together a bunch of servers, a storage array and an InfiniBand network into a rack? Let’s explore some of the special sauce that makes Exalogic unique and un-copyable, so you can save yourself from your next 6- to 12-month science project that distracts you from doing real work that adds value to your company.

If I had to formulate in one sentence what my job and that of my teammates is, I’d say something like:

“To show our customers the business value of Oracle’s Engineered Systems”

Because at the end of the day, customers pay real money only if there’s some real value they see in a solution.

And that is the problem most people in IT struggle with: How is what you do in IT related to your company’s total value chain?

Most of the time, people, both those working in IT and those selling and supporting into IT departments are consumed with functions and features, tech specs, standards and other tech stuff. Worse yet: Some people look at Oracle’s Engineered Systems like Exadata and Exalogic and they only see a bunch of servers in a rack, because all they know is components, servers, tech stuff.

This is dangerous terrain: Because if you can’t show the business value of your IT to your company, you’re going to be put on the list of cost centers to be squeezed, and budget cuts are never a good motivator for your job.

So what is the value of IT to the business? Or more specifically, what is the value of Engineered Systems for our customers’ businesses?

Don’t worry, this is not a desperate attempt at SEO for my blog (although I do appreciate your likes, Tweets, RSS subscriptions and other ways you help me reach a wider audience), nor is this my entry into the latest contest of IT BS Bingo.

It just occurred to me yesterday that Big Data is everywhere. Even during your weekend jogging run.

One of the first things that customers and sales teams realize when dealing with Engineered Systems is: They fundamentally change the IT architecture of a business.

Change is good, it means progress. But change is sometimes seen as a bad thing: Change comes with fear.

The truth is that Engineered Systems really empower IT architects to add value to their business, application and data architectures, without worrying about the technology architecture.

To understand this, we need to dig a bit deeper into Enterprise Architecture, specifically the TOGAF flavor of it.

I changed into a new role at Oracle: I now work for the EMEA Engineered Systems Architecture Team (ESAT). We support Oracle’s EMEA Engineered Systems business by engaging with customers, enabling our field organization with trainings and through evangelization.

You can call me biased towards Engineered Systems (no link, page no longer exists) now, but that would be like accusing a Mac fanboy of suffering from the Stockholm Syndrome, when it’s actually the other way round.

The other side of the “biased” medal really is that I have a choice of where I want to work, and one of the reasons I changed from my cozy SPARC/Solaris Technology camp to the Engineered Systems crowd is: I believe the world of IT is changing.

Let me explain.