exalogic

Engineered Systems and Enterprise Architecture (or: How to Sell Dog Food Online)

A dog. And the TOGAF ADM cycle.

One of the first things that customers and sales teams realize when dealing with Engineered Systems is: They fundamentally change the IT architecture of a business.

Change is good, it means progress. But change is sometimes seen as a bad thing: Change comes with fear.

The truth is that Engineered Systems really empower IT architects to add value to their business, application and data architectures, without worrying about the technology architecture.

To understand this, we need to dig a bit deeper into Enterprise Architecture, specifically the TOGAF flavor of it.

The Rise of Engineered Systems

Mercedes car, broken down into components.

I changed into a new role at Oracle: I now work for the EMEA Engineered Systems Architecture Team (ESAT). We support Oracle’s EMEA Engineered Systems business by engaging with customers, enabling our field organization with trainings and through evangelization.

You can call me biased towards Engineered Systems now, but that would be like accusing a Mac fanboy of suffering from the Stockholm Syndrome, when it’s actually the other way round.

The other side of the “biased” medal really is that I have a choice of where I want to work, and one of the reasons I changed from my cozy SPARC/Solaris Technology camp to the Engineered Systems crowd is: I believe the world of IT is changing.

Let me explain.